Please fill out the questionnaire below
I am super excited to work with you on creating a brand that will help you grow your business! Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time. I would like to know as much as possible about your business, because it will help me to get an general overview on what exactly you need for your finished product.
Please leave a link to your Pinterest Board here:
Project Scope
1. Project Details
Project title: Type here…
Deadline: Type here…
2. Services Required
Social Media
Illustration
Website Design
Packaging
Print Collateral
Other
3. Design Options
Neutral Minimalist
Bright Colorful
Monochromatic
About
4. Is there a unique story behind your business?
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5. What is the meaning behind your business name?
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6. What is your business’ biggest strengths?
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7. What is your business’ biggest struggles?
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8. Do you have a tagline/slogan?
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9. What products/services do you offer?
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10. What is your key message to communicate?
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11. What is your promise to your customers?
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12. Marketing strategies that you have used?
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13. What social media platforms are you on?
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14. A social media platform you want to focus on:
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15. What are your business goals?
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Brand Attributes
16. Which characteristics describe your brand image the best?
Fun
Professional
Conservative
Masculine
Modern
Sporty
Serious
Casual
Elegant
Feminine
Classic
Luxury
17. What colors would you not like to see to represent your brand?
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18. What words would you not want used to describe your brand’s image?
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19. What attributes and/or emotions would you not want associated with your brand?
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Audience
20. Who is your dream client?
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21. Your current audience vs. your ideal audience?
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22. How does your audience typically find you?
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23. How do you plan to reach your audience?
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24. What will draw them into your business?
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25. Your dream clients top 5 priorities?
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26. Your dream clients top 3 problems?
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Competitors
27. Who are your main competitors?
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28. What do you feel sets you apart from your competitors?
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